Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Today, Songtradr announced its recent acquisition of global sonic branding giant MassiveMusic. This marks the B2B licensing company’s sixth acquisition since 2019, having previously acquired licensing agency Big Sync Music, Song Zu, Cuesongs, Tunefind and music streaming service Pretzel.
While details regarding the financial particulars have not been released, MassiveMusic founder and CEO Hans Brouwer tells Adweek that the new deal will not impact day-to-day operations. He also confirms that it will not lead to a reduction of MassiveMusic’s estimated 85-person staff, nor will it trigger a change in leadership.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in